Our story

Being a parent is one of the best feelings in the world. But we all know it can sometimes be exhausting. You baby is the cutest thing alive when he or she is awake and happy, but when nap time comes around, it can become an endless battle.

What many don’t realize is that consistent, restful naps are also essential for a baby’s brain development, emotional regulation, and overall well-being. When babies get the sleep they need, everything else falls into place more easily, from feeding routines to mood. Understanding this can turn those tough nap battles into an opportunity to support your child’s growth in a gentle, meaningful way.

"My hope is that other tired parents and babies can get the same support from Sleepytroll that I did. Silas is now 10, but the solution to his sleep struggles is still helping thousands of families around the world. That makes me incredibly happy."

– Ståle Flataker, Founder

The beginning

When Silas arrived on New Year's Eve in 2015, Ståle Flataker and his wife looked forward to cherished moments with their baby. However, they soon encountered a challenge: Silas would only sleep if he was rocked, strolled, or driven around. It became an endless routine of walks and car rides, day and night.

The idea

In the quest for a solution that could help both the parents and little Silas, Ståle grew increasingly desperate. Surely it should be possible to get the stroller to rock itself? Traditional tricks didn't work, and he was constantly worn out. Yet, in the midst of this struggle, a spark of innovation lit up.

The solution

Months of brainstorming followed, and with a bit of help from Ståle's brother-in-law, the prototype of what would later become the Sleepytroll emerged. Not only did the prototype work wonders on Silas, but its impact extended to the entire family. Ståle now had more quality time for his older sons, and a hot cup of coffee never tasted so good!

The Sleepytroll

Out and about, the prototype caught the eyes of sleep-deprived parents, inspiring Ståle to think bigger. Partnering with an award-winning design firm, he worked to make Sleepytroll accessible to all. After three years of development, Sleepytroll launched in 2019!

Sleepytroll Gen 2

In December 2024, the Gen 2 Sleepytroll baby rocker launched and was quickly embraced by parents and experts worldwide. It kept everything they loved about the original, while adding longer continuous rocking, improved battery life, faster charging, and app control for even more convenience.

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